INFORMATIVE ROOFING ARTICLES

Did you know that most commercial roofing solutions default to full roof replacements , often unnecessarily? Kelly Hopkins, founder of Design Roof Services LLS, reveals that “ignorance” is the biggest challenge in commercial roofing today. This comprehensive article dives deep into innovative commercial roofing trends , presenting smarter, customer-focused strategies that are reshaping the industry’s future. Discover how value-added services empower clients with tailored options, enhanced trust, and smarter investments to meet evolving market demands. What You'll Learn Key insights into the latest commercial roofing trends Understanding the 5 R’s of roofing and their practical applications How value-added services are transforming client expectations The impact of sustainability and technology on the roofing industry Actionable tips and FAQs to choose the right roofing solutions Startling Insights into Commercial Roofing Trends The commercial roofing industry is undergoing profound changes. What once was a one-size-fits-all mentality is evolving into a nuanced, client-centric approach driven by value and choice. According to Kelly Hopkins, over 25 years of industry experience have taught him that many commercial buildings receive costly full roof replacements even when less invasive options are more appropriate. This trend highlights a glaring problem in how roofing contractors approach commercial roofing solutions . “Too many contractors push replacements because it’s the largest paycheck,” says Hopkins. “But that’s not what clients truly need. Ignorance about smarter, alternative solutions remains the biggest obstacle to progress in commercial roofing.”  Overview of the Commercial Roofing Industry and Market Current Commercial Roofing Market Trends The global commercial roofing market is shifting toward more sustainable roofing materials, including green roofs, cool roof technologies, and innovative roofing systems like metal roofing and smart roofs. Traditional reliance on roof replacement is increasingly being questioned by savvy building managers and business owners who demand transparency and tailored solutions. The rise of urban commercial developments, heightened sustainability regulations, and rapid technology adoption underpin these trends. As Kelly Hopkins of Design Roof Services LLS notes this market evolution presents an opportunity for contractors who embrace flexible roofing strategies, including metal roofing and cool roof systems, rather than the traditional "replace first" mentality. The Role of Roofing Contractors in Shaping Industry Standards Roofing contractors specializing in commercial roofing projects wield tremendous influence in directing commercial roofing trends and shaping innovative roofing solutions, including advanced roofing systems and sustainable roofing materials . Those who adopt a consultative approach and educate clients about all viable solutions are setting new industry standards. By prioritizing long-term relationships and honesty, contractors foster trust and empower clients rather than pushing high-cost replacements for profit. “When you walk in and say, ‘Here’s your problem, here’s how we can fix it, and here are your options,’ clients feel empowered,” Kelly Hopkins emphasizes. This client-centric philosophy is revolutionizing industry perceptions and expectations. The 5 R’s of Roofing: A Framework for Smarter Commercial Roofing Refrain: When Doing Nothing Is the Best Option One of the most counterintuitive yet honest approaches to commercial roofing is sometimes doing nothing. The “Refrain” step involves thorough inspections to confirm that the roof has sufficient life remaining and no immediate repairs are necessary. This can save clients significant unnecessary expenses, fostering trust through transparency. Hopkins explains, “A good inspection might show the roof has years left. That honesty builds trust like nothing else.” By refraining from selling unneeded services, roofing contractors differentiate themselves in a crowded market. Repair: Targeted Fixes for Specific Issues When localized damage such as leaks affects a roof, targeted repairs offer an efficient and cost-effective solution. These surgical fixes can quickly restore roof integrity, minimize downtime, and keep budgets manageable. Repair work often carries high margins for roofers, benefiting both parties. “Repairs can have margins up to 100%, and clients save money,” Kelly notes. This win-win approach aligns perfectly with current commercial roofing trends emphasizing precision and value. Restore: Revitalizing Roof Performance Restoration involves applying advanced roofing materials and coatings, such as cool roof coatings and green roofing solutions, to rejuvenate an aging commercial roof’s waterproofing, energy efficiency, and overall performance. Often costing half as much as full replacements, restoration extends roof lifespan and enhances performance. Kelly Hopkins shares, “Restoration can deliver 50-60% margins while saving clients money and revitalizing their roofs like new.” Given the cost savings and environmental benefits, restoration fits seamlessly into the emerging sustainability trends in commercial roofing. Recover: Installing a New Roof Over the Existing One Recovery is a budget-friendly upgrade option where a new roof layer is installed directly over the existing roof. This avoids the labor and disposal costs associated with full tear-offs, resulting in cost and time savings. Kelly highlights, “Margins might be smaller, around 18-28%, but clients appreciate the reduced mess and costs.” This method also supports sustainable building practices by minimizing roofing waste. Replace: The Last Resort for End-of-Life Roofs Replacement remains an essential option when roofs reach the end of their usable life. Offering the latest technologies, energy efficiencies, and warranties, full replacements provide long-term peace of mind but are reserved for when other options no longer suffice. Kelly states, “We never push replacements unless it’s the best option after exploring all alternatives.” This measured approach reflects evolving commercial roofing trends focused on fitting solutions to client needs rather than maximizing sales. How Value-Added Services Are Shaping Client Expectations in Commercial Roofing Building Long-Term Relationships Through Transparency Trust is the foundation of lasting client relationships in commercial roofing. Contractors like Kelly Hopkins embed transparency and honesty at every stage—whether recommending a repair or suggesting no immediate work. This openness turns clients into loyal advocates and referral sources. Kelly underscores, “That kind of honesty? It builds trust like nothing else.” The move toward value-added services is reshaping expectations, with clients demanding education and empowerment rather than sales pressure. Standing Out in a Competitive Roofing Market With competition fierce—from large players like Hamilton Roofing to smaller outfits—contractors must differentiate through superior service and credibility. Kelly attributes his success in Carlsbad and southeast New Mexico to focusing on high-value solutions rather than attempting to be the lowest-cost provider. Leveraging knowledge from a top-tier manufacturer, he offers a “sales-first” mindset emphasizing customer value, which is essential in today’s evolving commercial roofing trends. Emerging Trends in Roofing Materials and Technologies Sustainability and Green Roofing Industry Trends The push for sustainability has transformed roofing materials and designs, with green roofing, green roofs, solar panels, and cool roof technologies leading the charge in eco-friendly commercial roofing solutions. These eco-friendly solutions reduce energy costs, improve environmental impact, and often qualify for incentives. Kelly reports increasing demand for green coatings and solar-compatible roofing within commercial roofing trends. “Sustainability options enable clients to reduce carbon footprints and long-term expenses,” he says. Integration of Smart Technology in Commercial Roofing Technological integration is a rising trend in commercial roofing , with smart sensors, automated monitoring, and predictive maintenance increasingly adopted. These innovations extend roof life, improve performance tracking, and reduce emergency repairs. Contractors incorporating smart solutions position themselves at the forefront of commercial roofing trends, delivering enhanced value to clients. Common Misconceptions and Challenges in the Commercial Roofing Industry A common misconception in the roofing industry is that full roof replacement is always necessary when issues arise, often leading to unnecessary and costly roofing projects instead of exploring alternative roofing solutions like repairs, restoration, or recoveries using advanced roofing materials. Another challenge is contractors prioritizing quick sales over client education, fueling distrust and confusion. Kelly warns that ignorance—not knowing all available options—is the industry’s real competitor. Smart commercial roofing trends emphasize correct diagnoses, educating clients, and offering tailored, cost-effective solutions. Actionable Tips for Choosing the Right Commercial Roofing Solution Comparison Table of the 5 R’s of Roofing Roofing Strategy Cost Range Lifespan Extension Benefits Typical Contractor Margins Refrain Low (Inspection only) Varies (maintains existing) Cost-saving, builds trust Minimal Repair Low 1-5 years Fixes specific issues Up to 100% Restore Medium 5-10 years Improves waterproofing and efficiency 50-60% Recover Medium-High 10-15 years Cost-effective new roof over old 18-28% Replace High 20+ years Full new roof, best performance Varies People Also Ask: FAQs on Commercial Roofing Trends What is the commercial roofing market trend? The market is trending toward sustainable materials, client-centered options like the 5 R’s framework, and increasing use of smart technologies, shifting away from automatic full replacements. What is the trend in the roofing industry? Key trends include value-added services, transparency, flexible solutions, sustainability, and tech integration, enabling smarter, more economical roofing management. What is the outlook for commercial roofing in 2025? By 2025, the focus will sharpen on sustainable practices, smart roofs with sensors, and contractor-client partnerships emphasizing long-term maintenance over costly replacements. What type of roof do most commercial buildings have? Most commercial buildings feature flat or low-slope roofs constructed with popular roofing materials such as metal roofs, asphalt shingles, TPO, EPDM, or modified bitumen, tailored to climate, building use, and budget. Key Takeaways from Kelly Hopkins on Commercial Roofing Trends Kelly Hopkins, founder of Design Roof Services LLS, explains, “ When you walk in and say, ‘Here’s your problem, here’s how we can fix it, and here are your options,’ they feel empowered. ” Kelly Hopkins emphasizes, “ That kind of honesty? It builds trust like nothing else. ” Conclusion: Embracing Smarter Commercial Roofing Solutions Commercial roofing trends are shifting to prioritize flexibility, transparency, sustainability, and the integration of advanced roofing systems like smart roofs and green roofing. Kelly Hopkins and Design Roof Services LLS demonstrate the power of the 5 R’s of roofing—a framework that empowers clients with choice and trust. By embracing repairs, restoration, recovery, and only opting for replacement when absolutely necessary, commercial roofing professionals can improve client satisfaction, reduce waste, and enhance long-term roof performance. Whether you manage a hospital, school, or office building, understanding and applying these trends can save money and improve asset management. The future of commercial roofing isn’t just about roofs—it’s about building relationships and delivering lasting value. Ready to Rethink Your Roof? If you want to explore smarter, value-driven commercial roofing solutions including metal roofing, cool roof options, and green roofing, contact Kelly Hopkins at Design Roof Services LLS today for a personalized 5 R Assessment. Discover how these evolving trends can protect your property and your budget, ensuring you get exactly what your building needs without overspending.

The time has come for a new roof and there’s a decision to make whether to tear off the old asphalt roofing and replace it or add new asphalt roofing over the existing material.

Crumbling, buckling and curling asphalt shingles are a sure sign you need a new roof. (Photo courtesy of Angie's List member Richard S., Madison, Wisconsin)

Making the right decisions about your roof ensures your home's optimal performance and safeguards your peace of mind.

A cool roof is one that has been designed to reflect more sunlight and absorb less heat than a standard roof. Cool roofs can be made of a highly reflective type of paint, a sheet covering, or highly reflective tiles or shingles.

Cool roofs can be a little confusing, since they don't all look the same. A cool roof can be a coating, or a bunch of reflective tiles. It's usually a bright color, but not always white.

Using cool roofs to save energy, address global warming, meet code, and have the coolest project on the block.